DIGITAL MARKETING PRODUCER

Superdigital is a full service agency located on Commonwealth Avenue in Boston. Clients include regional giants like Papa Gino’s Pizzeria, D’Angelo Sandwiches, and Julian Edelman of the New England Patriots. Since 2013, Superdigital has created brand content for a wide range of clients.

While we may work hard, we have fun doing it. The best part about being an agency that works with food brands is that we always have great free snacks! We’re a dog friendly office and if you don’t believe us, check out our canine team member’s Instagram @itsbilbopuggins.

Description:

We’re seeking an experienced Digital Marketing Producer to join the Superdigital team in Boston! This position will be responsible for developing and implementing digital marketing strategies, supporting on agency projects in social media marketing, digital advertising, and the e-commerce space.  The Digital Marketing Producer will work closely with our teams, helping to project manage a multitude of projects across an array of clients. You will also help us plan, execute and analyze digital marketing tactics that drive direct sales and ROI. The right person for this role is passionate about marketing, loves to oversee projects from concept to completion, is preferably well versed in Shopify, and is a self-starter and self-learner seeking to grow exponentially in the field.

Responsibilities:

  • Developing Digital Marketing Strategies that support specific client goals including overall brand awareness, increased lead generation, and digital sales

  • Supporting with Paid Media Strategies/Planning including Social Media Ad Spend Management

  • Establishing appropriate benchmarks/KPIs for various client goals & situations

  • Optimizing web content to improve SEO and implementing SEM tactics to increase page rank

  • Analyzing the effectiveness of digital campaigns, creating reports & presenting findings to our CEO and account team

  • Collaborate with our Accounts Team in creating and optimizing projects.

  • Managing an array of projects from start to finish and working with our teams to ensure each step is completed.

  • Collaborate with our CEO to develop content marketing strategies and digital brand strategies

  • Recommending, developing and implementing projects & campaigns to increase ROI

  • Managing vendors and collaborating with partner agencies

  • Keeping our team current with the latest trends in digital strategy & tech

Requirements:

  • Minimum 3 years experience in the digital marketing/advertising field, either at an agency, in-house marketing team or as a full-time freelancer.

  • Strong grasp over web and social media analytics including a minimum of 3 years experience with reporting.

For consideration, please send your resume and cover letter to work@superdigital.co with subject line “Digital Marketing Producer”.