Superdigital Originated the Social Athlete.

This is more of an origin story than a case study. Watch the video Facebook Meta produced.

Ok fine, we made it for them but still, it's based on a true story.

In a nutshell: it explains how we invented athlete social media and reactionary merchandise and how we are the standard bearers for all things sports and social.

It's basically Rocky meets The Social Network. But without the yelling.

  • First athlete to launch on Instagram Checkout
  • $10M+ in DTC sales300M shares, comments, likes
  • 11% engagement rate (NFL best)