Julian Edelman: #1 Content Creator in Football

Ten years ago, football players didn’t worry about digital brand – but that’s kind of what we do. As the catches and Super Bowl trophies piled up, we built Julian to be the most engaging content creator in the NFL.

How’d we do it? We brought digital strategy and social-first creativity to New England sports culture, while pioneering athlete-owned ecommerce.

  • $10M+ in DTC merchandise sales.
  • An NFL leading 11% engagement rate on Instagram.
  • A best selling children’s book franchise
  • The #1 Sports Documentary on Showtime.