Windows Cheaps Out on New Logo.

"You miss 100% of the TikTok collab shots you don't take"
Wayne Gretzky Superdigital.

Emily Zugay's viral brand logo remixes were the apple (windows?) of our eye. So we made her Windows' first and only TikTok follow, and invited her to play daily. When she finally made logo magic, it was our chance to boldly go where no brand had gone before.

So we put her logo version up loud and proud on our flagship Microsoft NYC store. Cue the viral fan response and the #1 spot on AdAge's top 5 TikTok brands.
  • 100,000,000+ video views
  • 500,000+ new followers
  • 20M shares, comments, likes
  • No paid media