Julian Bets the Budget on Brady.

The Wynn gave us a budget to build a campaign for their new sports betting arm, WynnBET. Instead, Julian Edelman bet the production budget on the Super Bowl.

We lost the bet, but won BIG.

Julian (and WynnBET) owned the headlines of every major publication in the country and in less than a week we generated 70 million+ impressions.

Thanks Jules!

  • Biggest ambassador launch ever in sports betting
  • 70M+ views
  • 50+ national news headlines
  • Podcast launched from partnership