Xbox is 20 years old.

To celebrate, we united gamers across generations to share their timeless love for gaming. How? Through America’s greatest achievement: YouTube subculture reaction videos. The content showcased gamers with diverse backgrounds and experiences bridging the gap between generations.

  • 1,000,000+ views
  • 100,000+ hours watched
  • 50,000+ shares, comments, likes
  • Cross-generational hit